Total Digital Audits: Marketing & Audience Valuations
Scale faster.
Improve returns.
Protect your brand.
If you want your business or acquisition to be worth more tomorrow than it is today, you need to measure how marketing is impacting profit throughout your audience—in attention, lift, SEO, ads, social media, and beyond.
Ignore those details, and you could be making plans from the wrong place.
Or liabilities lurking under the surface could become even bigger problems costing you heavily once they break through.
Our digital marketing audit lays it all out in simple terms: where you can scale faster, where money is wasted, and how to protect your brand so it keeps getting more valuable year after year.
Key Benefits
- Risk Mitigation: We find hidden issues that could knock down your business’s value if they stay unchecked.
- Growth Strategy: We spot fresh channels and tactics so you can bring in more revenue and reach bigger goals.
- ROI/VOI Focus: We give you a clear map of marketing that’s packing the biggest punch—so it’s doing profit-driven work.
See the big picture, find the quick wins, experience lasting success.
As soon as you start, the insights you gain will keep paying off, helping you build a stronger, more valuable business for the future.
Audit Returns
- Understand areas of influence and profit – Move from the feeling of money going down the drain to being sure which channels, connections and contributions are bringing in real people and profit.
- Structure collaborative campaigns – Know how channels can combine to have coordinated, repeatable, resilient results.
- Data forming a complete picture – Get data-driven guidance on how separate channels can work together.
- Marketing that can scale – With a firm foundation laid, you’ll know the ‘why’ behind decisions and what parts are not fitting or meeting expectations. You’ll have confidence in how leads–from first touch–flow into conversions.
Move forward profitably. Our audit clears the confusion, shining a light on what’s working, what needs fixing, and paves a path to easy, impactful wins.
Audit Scope
We measure every millimeter of your marketing to show exactly how it’s helping—or hurting—your bottom line.
When taking a holistic view, the complete picture the audit pieces together local listings, SEO, paid ads, social channels, audience research, and the competition. Our audit then breaks down each piece so you know what’s boosting your profits and what’s holding you back.
In all this work, we include competitor analysis and industry benchmarks to reveal and contextualize what is compelling for buyers, clients, and customers.
Here’s the basic structure of it:
- SEO: A core aspect of our audit–search engines are still some of the prime movers in getting people to your website–we a scrape through every part of your website, map it out against competitors, overview the larger market and evolving tastes of users. The audit details the technical issues, link & trust patters, content breadth-depth-engagement, user behavior, Search Engine Result Page (SERP) factors and much more.
- Paid Ads: We break down advertising accounts and sort through piece-by-piece to ensure targeting, settings, ad copy, budgets, bids and reports are all working towards your bottom line. Through integrations uncovered by SEO and Audience Research we map out paid campaigns that not only hit their own goals, but lift other channels as well.
- Invalid Traffic (IVT): We identify suspicious or fraudulent sources—like bots or click farms—that drain budgets, inflate metrics, and muddy your data. Our advanced analysis of traffic logs, referral patterns, and user behavior helps you block or filter out invalid clicks so you can trust your numbers and focus resources on genuine prospects.
- Social: We dig into engagement, audience overlap, and ad strategies on platforms like LinkedIn and Facebook, making sure each post, poll, or campaign actually drives results.We get dig into engagement, audience overlap, and strategies to uncover the tactics that work best with your followers and creators. In the context of other channels, loyal communities emerge boosting every post, poll, or campaign in step with your business goals.
- Local Listings: We systematically confirm that your Name, Address, and Phone (NAP) details are accurate and consistent across all relevant directories—such as Google Business Profiles and Apple Business Connect—along with popular review sites like Yelp and Tripadvisor. We’ll check for incomplete or duplicate listings, mismatches in business categories or hours, flag missing photos or attributes, and assess the sentiment of your reviews–all of which can impact local rankings.
- Email: We analyze every part of your email program—from deliverability and automation workflows to segmentation, open/click rates, and conversions. By fine-tuning key factors like subject lines, sending frequency, and list hygiene, we help ensure your email channel consistently delivers strong engagement, customer retention, and profitable outcomes.
- Audience Research: We look beyond standard demographics and surface-level insights and tap into your users’ real behavior and search data linking which social platforms your audience actually uses, podcasts they listent to, and Subreddits they read to spark their interests. This way you’re not stuck chasing empty channels.
All these pieces come together to form a complete picture of your digital presence. Skip one, and you might miss out on profits or let unseen problems grow into liabilities. But when you connect the dots—SEO, ads, social, local, research—you’ll see how to make each channel work harder for you and keep your marketing plan profitable for the long haul.
Colin Bogar – CEO of Nordpoint | Founder of Property Passbook
“Ryan is a true subject matter expert in all things digital marketing. He showed great initiative in developing systems and solving a number of challenges we faced as an early-stage business. He was a valued contributor to our team and a pleasure to work with. I would highly recommend him.”
Proven Process
We don’t just hand you a stack of reports and walk away. We dig in, uncover what your marketing needs most, and give you a clear path to bigger profits. Here’s how it works:
- Kickoff + Goal Setting
- Before the audit begins, we meet to understand what success looks like for you and your business.
- Do platform performance metrics match your goals? (Probably not.) We plan for what is most profitable for you, not the platforms.
- Data Deep Dive
- The combined data from analytics, ads, CRM, and other sources is what powers the impact in our audit.
- While our technical checks–SEO crawls, UI, UX, CTAs–see where your site might be breaking or leaving money on the table.
- Full Analysis
- We connect the dots from your channels and content that are truly powering your growth to boost performance in other ones.
- Every insight ties back to your bottom line, so you see exactly how each piece impacts profit.
- Strategic Roadmap
- We lay out clear, prioritized steps to fix what’s broken and amplify what’s working.
- We target quick, impactful wins that produce immediate boosts while contributing to long-term moves for bigger gains over time.
- Moving Forward
- Whether you have your own team or need extra hands, the audit is designed to put strategies into action.
- We deliver with performance in mind from the beginning. Follow the map and you keep climbing—no backsliding, no guesswork.
- Or if you need support after the audit, retain us. You’ll know exactly what we are going to do.
- Following Up (Add-on)
- As a post-audit add on, we can set up executive-level dashboards with clear tracking of audit recommendations.
- Additionally, we can be retained for follow-up calls or recurring meetings to make sure the audit impacts your business.
In four weeks from starting, you’ll have more than a checklist—you’ll have a profit-driven plan that makes each marketing move count, preserves your brand’s value, and keeps you a step ahead in the market.
Mark Rayor – Owner of Jen Wren Sportfishing
“Ryan listened to what I wanted and assessed what was needed. I couldn’t be happier with the results. Ryan provided outstanding service and am very impressed with his knowledge, creativity and continued support. Now our web traffic is growing and so is our business.”
Independent Expertise
- Expertise Across Channels: Our team works for you. The recommendations we apply are tailored to your goals. Using deep experience in SEO, paid media, social, email, IVT, and analytics ensures that you have the data and analysis to propel your business forward.
- Data-Driven, Transparent Approach: We back every recommendation with real metrics, benchmarks, and potential ROI projections.
- Proof in the Process: From the goals established before we begin, we walk you through every finding, so you know exactly where you stand and what to do next. You will know what we are going to do before we do it, will remind you of what we’re doing, and clearly explain what we did. Our team works for you.
- Secure and Private: We work securely in your due diligence and risk mitigation frameworks to maintain data confidentiality. Data permissions can be extended on the basis of the audit timeframe, accessed via API into a secure data lake, with any copies destroyed when the audit is complete.
Stefan Andrén – Founder + CEO/CCO of Krownlab Inc.
“Working with Ryan revealed key areas in our marketing that we could quickly address and improve. The impact has been lasting—by applying what worked in one channel to others, we unlocked new growth we’d overlooked. His guidance wasn’t generic, off-the-shelf advice; it was customized and thoughtful, giving us real ways to elevate our performance and presence. Where other solutions failed, Ryan excelled because he showed us exactly why and how to keep improving on our own with the resources we already have in place internally.”
Ready To Start?
Secure Your Growth and Minimize Risk – A digital marketing audit isn’t just another cost—it’s a strategic investment that safeguards your business, uncovers hidden value, and paves the way for sustainable growth.
Whether you’re preparing for M&A, seeking VC funding, or simply wanting to optimize your marketing performance, our data-driven approach ensures ROI you can see and trust.
Our Offer: Start your audit with a HK $25,000 guaranteed retainer and only pay the remaining (standard: HK $25,000) after the finished audit is delivered. If our audit can not uncover at least 12 impactful recommendations we will refund your retainer deposit.
• Deep-Dive Audit: A completely customized report on your business, competitors, and digital landscape—pinpointing hidden issues and overlooked opportunities.
• Minimum 12 Actionable Improvements: We guarantee finding at least a dozen ways to boost your results. If we can’t, you get your deposit back.
• Low Barrier, High Impact Focus: Each recommendation is weighed against your current resources—so you can implement quickly and see faster returns.
• Ready-to-Launch Campaign Bonus: If you’re a small business, or new to digital advertising, you’ll also get a fully-built advertising campaign to kick off right away.
Urgent timeline? Select the “URGENT” add-on when paying the retainer and we will contact you immediately.
Have Questions?
Schedule a 15 minute call with one of our consultants to discuss the Total Digital Audit below:
About Ryan Purkey – Managing Consultant
I help business owners, VC, and Hedge Fund investors analyze the marketing effectiveness and EBIDTA potential of prospective acquisitions’ online business.
After a couple decades in SEO, Paid, Social and all that goes with online, I’ve seen the good, bad and ugly–or downright fraudulent.
Some businesses are true diamonds with high upsides and well-tuned workflows.
Others have the glossiest of lipstick on the piggiest of lips.
Let me wrestle with the difference so you don’t have to.
The expectation is simple: you get the diamonds separated from the dirt on potential investments to Know Your Customer all the better and test the truth of what they tout in the top line.